RDL builds strategic co-marketing campaigns by aligning brands with entertainment projects that drive awareness and strengthen media value.

Leverage a product placement exposure in a film or partner with a storyline that speaks to your core consumer demographic. Borrow some of that star power for your brand!  Co-brand planned media buys to heighten consumer awareness and engagement, design retail point of sale signage, provide music downloads with purchase, sponsor premiere parties or create sweepstakes extensions.

  • Bring to life your partnership off the screen – through the brand’s media or at retail channels.
  • Create sweepstakes extensions which lead to higher consumer engagement.
  • Custom content developed for digital, social & PR usage that provides true competitor differentiation