CUSTOMER
ALFA ROMEO, LAVAZZA, NETFLIX
DATE
December 2019
PROJECT DESCRIPTION
RDL Worldwide worked with Netflix, direct with film producers and cast, and the brands to identify or create meaningful placement moments within the 6 Underground film script.
THE CHALLENGE
RDL Worldwide has been scouted Netflix’s projects to identify or create a worldwide meaningful placement moments for branded integration within their clients.
THE SOLUTION
RDL Worldwide, working with Netflix and direct with film producers plus cast, has placed multiple brands such as Alfa Romeo and Lavazza.
THE RESULTS
RDL has succeeded in designing and managing various branded integration and film promotion activities:
- For Alfa Romeo, together with the studios, agencies and brand, RDL created a partnership with the film that include:
- Movie Placement
- Worldwide Commercial
- Social Media
- Premiere Sponsorship and Activation
- A successful Lavazza integration within the film, social media postings, viral videos and more