CUSTOMER
Giuseppe Zanotti
DATE
Fall 2016 / 2017
PROJECT DESCRIPTION
Giuseppe Zanotti and Jennifer Lopez partnered to curate an exclusive limited edition collection featuring footwear and handbags.
THE CHALLENGE
Fashion forward and iconic celebrity Jennifer Lopez has developed an affinity for the bold glamour and sex appeal of Giuseppe Zanotti’s designs.
THE SOLUTION
The collection combines Zanotti’s classic high end street fashion DNA with Jennifer’s fierce signature style. From sneakers to heels, the products are eclectic and relative to industry trends.
THE RESULTS
The unique designs launch January 2017 through an empowering high glamour marketing campaign featuring Zanotti by JLO.