CUSTOMER
Lavazza
PROJECT DESCRIPTION
RDL Worldwide has established Lavazza as the Official Coffee Partner of the 2018 Golden Globe Awards on January 7th, serving their coffee products at the Lounge of the Beverly Hilton, Los Angeles, California.
THE CHALLENGE
Lavazza shares the same passion for reinvention that the motion picture and television industry has. This is why Lavazza has proud to celebrate with Hollywood as the Official Coffee at the 75th Annual Golden Globe Awards.
Lavazza strongly believes that behind every great film there is always great coffee. For this reason, Lavazza has offered nominees and guests the opportunity to have an authentic coffee experience in the ad-hoc Lavazza café.
THE SOLUTION
RDL Worldwide has created and managed a partnership between LAVAZZA and HFPA (Hollywood Foreign Press Association) that has developed through different activations: LAVAZZA has rights to call ”Official Coffee Partner” of the 2018 GG Awards and a special on-site activation in the VIP Terrace at the award show serving signature coffee drinks; it has been created a custom gold cup and saucer for Golden Globe service; photographer taking pictures of activation, activity and branding and then they share activation images on social handles, website; LAVAZZA to be the Official and Main Sponsor of the HFPA/GG website with logo inclusion in key spaces.
THE RESULTS
Lavazza offered nominees and guests of Golden Globe the opportunity to have an authentic coffee experience in the ad-hoc Lavazza café.
Golden Globes’ attendees were able to taste Kafa, a Lavazza single origin product which will be launched this year in the United States, served in limited-edition golden cups specifically made for the occasion: crafted in black, complemented with real gold, inclusive of the Golden Globe Awards logo.
During the event, our master trainers created a unique coffee experience, which included Lavazza’s Coffee Caviar and the signature cocktail CoffeeTail No. 51, made of cold-brew coffee, vodka and ginger ale.
The partnership has been announced on many press releases and Lavazza has got so many views through its social networks.