CUSTOMER
Polaroid
DATE
June 2017
PROJECT DESCRIPTION
In celebration of the brand’s 90th Anniversary, Polaroid Eyewear set out to create a brand film showcasing their history, products, and spirit.
THE CHALLENGE
In order to tell their story they collaborated with today’s most innovative artists.
THE SOLUTION
RDL helped Polaroid Eyewear to secure the infamously stylish and creative music duo LION BABE. RDL coordinated between film production, the brand and LION BABE’s team to create a short music video showcasing colorful visuals, new LION BABE Music, and LION BABE wearing Polaroid product. The video was promoted through artist and brand social channels, press outlets, Spotify, and featured on the brand website.
THE RESULTS
The video was promoted through artist and brand social channels, press outlets, Spotify, and featured on the brand website, receiving a lot of views.