CUSTOMER
Rimmel
DATE
February 2017
PROJECT DESCRIPTION
Rita Ora, actress, singer, and ambassador for Rimmel London, plays the role of Mia Grey in the Fifty Shades Darker film and overall series.
THE CHALLENGE AND SOLUTION
Recognizing a connection between Rita & Rimmel’s upcoming grey collection, RDL Worldwide worked with Universal Pictures to create a partnership between the Rimmel London Grey Collection release and Fifty Shades Darker promotion.
THE RESULTS
the brand has strengthened its identity by working on integrating with its ambassador Rita Ora.