CUSTOMER
FIAT, ZANOTTI, VALENTINO, UBER, NETFLIX, CIROC
DATE
Fall 2016 / 2017
PROJECT DESCRIPTION
Worldwide partnership campaign for branded integration within the Zoolander No. 2 film, released in Spring 2016
THE CHALLENGE
RDL Worldwide has been commissioned by Paramount Pictures to identify or create a worldwide meaningful placement moments for branded integration within the Zoolander No. 2 film.
THE SOLUTION
RDL Worldwide, working with Paramount Pictures and direct with film producers plus cast, has placed multiple brands such as FIAT, Zanotti, Valentino, Uber, Netflix, Circoc, and secured product for other placement categories including lifestyle, fashion, transportation, and entertainment.
THE RESULTS
RDL has succeeded in designing and managing various branded integration and film promotion activities:
- For FIAT, together with the studios, agencies and brand, RDL created a partnership with the film that include:
- Movie Placement
- Worldwide Commercial
- Web Promotion
- Social Media
- Premiere + Fan Screening Sponsorship and Activation
- A successful Valentino integration within the film, special experiential activities with Vogue Fashion Week in New York and store fronts in Rome, social media postings, viral videos and more
- A successful Ciroc Vodka integration within the film, special product and packaging with Mario Testino, promotional events and marketing around the world, social media postings, viral videos and more.